Monday 19 April 2010

Horrockses Fashions


Drawn from the extensive V&A museum archives, The Horrockses Collection available from the online shop is a great little find. These vintage textile designs feature on dainty handkerchiefs, cotton scarves and tote bags.


Horrockses Fashions, a subsidiary of Horrockses Cottons was launched soon after the end of World War II in 1946 when ready-to-wear sales through department stores became increasingly important, following the 'make do and mend' ethic of wartime Britain.

The couture silouette and youthful and modern textile designs of this ready-to-wear collection was incredibly popular with women of different age groups and social backgrounds. Relatively expensive, women would save up for the 'perfect' day dress or an outfit for their honeymoon.


The V&A collection comprises a range of accessories, prints and garments inspired by the contents of the Horrockses archive. Would make very pretty presents for Summer birthdays!


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